{"paper":{"title":"EGA-V2: An End-to-end Generative Framework for Industrial Advertising","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"cs.IR","authors_text":"Fan Yang, Jiangke Fan, Teng Zhang, Xingxing Wang, Yongkang Wang, Ze Wang, Zuowu Zheng","submitted_at":"2025-05-23T06:55:02Z","abstract_excerpt":"Traditional online industrial advertising systems suffer from the limitations of multi-stage cascaded architectures, which often discard high-potential candidates prematurely and distribute decision logic across disconnected modules. While recent generative recommendation approaches provide end-to-end solutions, they fail to address critical advertising requirements of key components for real-world deployment, such as explicit bidding, creative selection, ad allocation, and payment computation. To bridge this gap, we introduce End-to-End Generative Advertising (EGA-V2), the first unified frame"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2505.17549","kind":"arxiv","version":3},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2505.17549/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}