{"paper":{"title":"An exploratory study of skill requirements for social media positions: A content analysis of job advertisements","license":"http://creativecommons.org/licenses/by/4.0/","headline":"","cross_cats":[],"primary_cat":"cs.CY","authors_text":"Amit Verma, Kamal Lamsal, Phillip Frank","submitted_at":"2021-05-30T02:09:36Z","abstract_excerpt":"There has been considerable debate about the comparative advantages of marketing education emphasizing theoretical knowledge and applied skills. The current study investigated the skills necessary for entry-level marketing positions, specifically that of Social Media Manager (SMMgr) and Social Media Marketer (SMMkt). Data was collected from Indeed.com using a web crawler to extract job postings for SMMgr and SMMkt. A total of 766 and 654 entry-level jobs for SMMgr and SMMkt, respectively, across the entire United States, was collected. Independent raters separately analyzed the data for keywor"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2106.11040","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2106.11040/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}