{"paper":{"title":"If you are not paying for it, you are the product: How much do advertisers pay to reach you?","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.CY","cs.IR"],"primary_cat":"cs.GT","authors_text":"Nicolas Kourtellis, Nikolaos Laoutaris, Pablo Rodriguez Rodriguez, Panagiotis Papadopoulos","submitted_at":"2017-01-24T19:47:14Z","abstract_excerpt":"Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in this area, for which little is known, is: How much do advertisers pay to reach an individual? In this study, we develop a first of its kind methodology for computing exactly that -- the price paid for a web user by the ad ecosystem -- and we do that in real time. Our approach is based on tapping on the Real Time Bidding (RTB) protocol to collect cleartext a"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1701.07058","kind":"arxiv","version":3},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}