{"paper":{"title":"Generating Proto-Personas through Prompt Engineering: A Case Study on Efficiency, Effectiveness and Empathy","license":"http://creativecommons.org/licenses/by/4.0/","headline":"","cross_cats":["cs.AI","cs.HC"],"primary_cat":"cs.SE","authors_text":"Awdren Font\\~ao, Fernando Ayach, Jerfferson Felizardo, Patr\\'icia Matsubara, Rafael Sobrinho, Raul Le\\~ao, Vanessa Borges, Vitor Lameir\\~ao","submitted_at":"2025-07-11T13:42:12Z","abstract_excerpt":"Proto-personas are commonly used during early-stage Product Discovery, such as Lean Inception, to guide product definition and stakeholder alignment. However, the manual creation of proto-personas is often time-consuming, cognitively demanding, and prone to bias. In this paper, we propose and empirically investigate a prompt engineering-based approach to generate proto-personas with the support of Generative AI (GenAI). Our goal is to evaluate the approach in terms of efficiency, effectiveness, user acceptance, and the empathy elicited by the generated personas. We conducted a case study with "},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2507.08594","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2507.08594/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}