{"paper":{"title":"UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing","license":"http://creativecommons.org/licenses/by/4.0/","headline":"","cross_cats":["cs.LG"],"primary_cat":"cs.IR","authors_text":"Hong Liu, Huan Xu, Meng Du, Qifang Zhao, Qinghui Sun, Tianyu Li, Yu Jiang, Zhongyao Wang","submitted_at":"2023-07-19T13:49:35Z","abstract_excerpt":"When doing private domain marketing with cloud services, the merchants usually have to purchase different machine learning models for the multiple marketing purposes, leading to a very high cost. We present a unified user-item matching framework to simultaneously conduct item recommendation and user targeting with just one model. We empirically demonstrate that the above concurrent modeling is viable via modeling the user-item interaction matrix with the multinomial distribution, and propose a bidirectional bias-corrected NCE loss for the implementation. The proposed loss function guides the m"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2307.09989","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2307.09989/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}