{"paper":{"title":"Maximizing the Spread of Stable Influence: Leveraging Norm-driven Moral-Motivation for Green Behavior Change in Networks","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["physics.soc-ph"],"primary_cat":"cs.SI","authors_text":"Gwen Spencer, Richard Howarth","submitted_at":"2013-09-25T10:30:57Z","abstract_excerpt":"In an effort to understand why individuals choose to participate in personally-expensive pro-environmental behaviors, environmental and behavioral economists have examined a moral-motivation model in which the decision to adopt a pro-environmental behavior depends on the society-wide market share of that behavior. An increasing body of practical research on adoption of pro-environmental behavior emphasizes the importance of encouragement from local social contacts and messaging about locally-embraced norms: we respond by extending the moral-motivation model to a social networks setting. We obt"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1309.6455","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}