{"paper":{"title":"Spread, then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.SI","cs.SY"],"primary_cat":"math.OC","authors_text":"Ananthram Swami, Qing Zhao, Raissa D'Souza, Santosh S. Venkatesh, Saswati Sarkar, Soheil Eshghi, Victor M. Preciado","submitted_at":"2017-02-11T15:45:51Z","abstract_excerpt":"We analyze optimal strategies for the allocation of a finite budget that can be invested in different advertising channels over time with the objective of influencing social opinions in a network of individuals. In our analysis, we consider both exogenous influence mechanisms, such as advertising campaigns, as well as endogenous mechanisms of social influence, such as word-of-mouth and peer-pressure, which are modeled using diffusion dynamics.\n  We show that for a broad family of objective functions, the optimal influence strategy at every time uses all channels at either their maximum rate or"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1702.03432","kind":"arxiv","version":2},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}