{"paper":{"title":"Revenue Attribution on iOS 14 using Conversion Values in F2P Games","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.SI"],"primary_cat":"cs.CR","authors_text":"Bal\\'azs Pej\\'o, Erlin Gulbenkoglu, Frederick Ayala-Gomez, Ismo Horppu, Vesa Siivola","submitted_at":"2021-02-16T21:31:38Z","abstract_excerpt":"Mobile app developers use paid advertising campaigns to acquire new users. Marketing managers decide where to spend and how much to spend based on the campaigns' performance. Apple's new privacy mechanisms have a profound impact on how performance marketing is measured. Starting iOS 14.5, all apps must get system permission for tracking explicitly via the new App Tracking Transparency Framework, which shows the users a pop-up asking if they give the app permission to track. If a user does not allow tracking, the required identifier to deterministically find the online advertising campaign that"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2102.08458","kind":"arxiv","version":4},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2102.08458/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}