{"paper":{"title":"PepsiCo Deploys AI-Driven Pricing and Promotion Optimization at Scale","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"math.OC","authors_text":"Aleix Llenas, David Bofill, Deepika Gowda, Eduardo Salazar-Trevi\\~no, Federico Todeschini, Francesc Pons-Llopis, Francisco Leskovar, Laxmi Anish, Michael Cleavinger","submitted_at":"2026-06-16T13:50:43Z","abstract_excerpt":"Effective pricing and promotion planning constitutes a central pillar of strategic revenue management for firms operating in highly competitive and dynamic markets. These planning activities require the simultaneous consideration of demand elasticity, competitor actions, channel and market specific constraints, and financial objectives. As the dimensionality and interdependencies inherent in these problems increase, manual or traditional approaches become suboptimal and insufficient. In this context, Operations Research provides a robust methodological foundation for scalable, data-driven deci"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2606.17941","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2606.17941/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}