{"paper":{"title":"From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.LG"],"primary_cat":"cs.IR","authors_text":"Bencheng Yan, Bo Zheng, Chuan Yu, Di Wang, Jian Xu, Kaiyi Lin, Pengjie Wang, Yuejie Lei, Zheye Deng, Zhiyuan Zeng","submitted_at":"2025-11-15T07:55:50Z","abstract_excerpt":"Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns -- a stark contrast to the {predictable scaling laws} seen in large language models (LLMs). We identify the root cause as a {fundamental} \\textit{structural misalignment}: {standard} Transformers assume sequential compositionality, whereas CTR data demand combinatorial reasoning over {heterogeneous} fields. To restore alignment, we introduce the \\textbf{Field-Aware Transformer (FAT)}. {By reconstructing the standard Transformer block with field-centric parameters,"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"2511.12081","kind":"arxiv","version":2},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"integrity":{"clean":true,"summary":{"advisory":0,"critical":0,"by_detector":{},"informational":0},"endpoint":"/pith/2511.12081/integrity.json","findings":[],"available":true,"detectors_run":[],"snapshot_sha256":"c28c3603d3b5d939e8dc4c7e95fa8dfce3d595e45f758748cecf8e644a296938"},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"}