Heterogeneity in preferences explains observed failures of stochastic transitivity in aggregate choice data from two experiments, showing comparison difficulty can be empirically confused with heterogeneity.
The validity of this subsampling test process is established in Politis et al
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Is Complexity the Problem? Testing Random Choice with Heterogeneity
Heterogeneity in preferences explains observed failures of stochastic transitivity in aggregate choice data from two experiments, showing comparison difficulty can be empirically confused with heterogeneity.