GenLI generates diverse target-independent interest distributions via an IGM, retrieves behaviors with O(1) lookup in BRM, and fuses via IFM gating to balance accuracy and efficiency in CTR prediction.
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Generative Long-term User Interest Modeling for Click-Through Rate Prediction
GenLI generates diverse target-independent interest distributions via an IGM, retrieves behaviors with O(1) lookup in BRM, and fuses via IFM gating to balance accuracy and efficiency in CTR prediction.