Study of Rare B Meson Decays at Belle

In this paper, we briefly review results on rare decays of $B$ mesons from the Belle experiment, based on 10.4 fb$^{-1}$ data collected on the $\Upsilon$(4S) resonance. The topics include measurements of Cabibbo suppressed decays $B \to D^{(*)} K^{(*)}$, charmless two-body decays $B \to \pi\pi$, $K\pi$, $KK$ and $B \to \eta^{'} h (h = K^+, \pi^+, K^0)$, and a search for flavor changing neutral current decays $B \to K^{(*)} \ell^{+} \ell^{-}$.