Hybrid inflation with running inflaton mass

We realize and study a model of hybrid inflation in the context of softly broken supersymmetry. The inflaton is taken to be a flat direction in the superfield space and, due to unsuppressed couplings, its soft supersymmetry breaking mass runs with scale. Both gauge and Yukawa couplings are taken into account and different inflationary scenarios are investigated depending on the relative strenght of the couplings and the mass spectrum.