Produit eul\'erien motivique et courbes rationnelles sur les vari\'et\'es toriques

We study the asymptotical behaviour of the moduli space of morphisms of given anticanonical degree from a rational curve to a split toric variety, when the degree goes to infinity. We obtain in this case a geometric analogue of Manin's conjecture about rational points of bounded height on varieties defined over a global field. The study is led through a generating series whose coefficients lie in a Grothendieck ring of motives, the motivic height zeta function. In order to establish convergence properties of this function, we use a notion of eulerian motivic product. It relies on a construction of Denef and Loeser which associates a virtual motive to a first order logic ring formula.