Neutrino Mass Models and the Implications of a Non-Zero Reactor Angle

In this talk we survey some of the recent promising developments in the search for the theory behind neutrino mass and mixing, and indeed all fermion masses and mixing. The talk is organized in terms of a neutrino mass models decision tree according to which the answers to experimental questions provide sign posts to guide us through the maze of theoretical models eventually towards a complete theory of flavour and unification. We also discuss the theoretical implications of the measurement of a non-zero reactor angle, as hinted at by recent experimental measurements.