Gauge-Yukawa Unification: Going Beyond GUTs

We discuss the basic idea of the Gauge-Yukawa Unification that is based on the principle of the reduction of couplings. This method of unification relies on the search of successful renormalization group invariant relations among couplings, which do not originate from symmetry principles. The predictive power of Grand Unified Theories can be increased by this method, predicting for instance values of the top quark mass consistent with the recent experimental data. The hope is that this unification attempt might shed further light on the origin of the Yukawa sector of the standard model.