{"record_type":"pith_number_record","schema_url":"https://pith.science/schemas/pith-number/v1.json","pith_number":"pith:2017:3NS3VZLXOC7OAISGGWKC44VEG7","short_pith_number":"pith:3NS3VZLX","schema_version":"1.0","canonical_sha256":"db65bae57770bee0224635942e72a437fab6aee6b36bc6c5803c3296873010fb","source":{"kind":"arxiv","id":"1704.06920","version":1},"attestation_state":"computed","paper":{"title":"Maximizing the overall profit of a word-of-mouth marketing campaign: A modeling study","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"cs.SI","authors_text":"Lu-Xing Yang, Pengdeng Li, Qingyu Xiong, Xiaofan Yang, Yingbo Wu, Yuan Yan Tang","submitted_at":"2017-04-23T13:22:41Z","abstract_excerpt":"As compared to the traditional advertising, the word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and rapid delivery; this is especially the case with the popularity of online social networks. This paper addresses the issue of maximizing the overall profit of a WOM marketing campaign. A marketing process with both positive and negative WOM is modeled as a dynamical model knwn as the SIPNS model, and the profit maximization problem is modeled as a constrained optimization problem. The influence of different factors on the dynamics of the SIPNS model is"},"verification_status":{"content_addressed":true,"pith_receipt":true,"author_attested":false,"weak_author_claims":0,"strong_author_claims":0,"externally_anchored":false,"storage_verified":false,"citation_signatures":0,"replication_records":0,"graph_snapshot":true,"references_resolved":false,"formal_links_present":false},"canonical_record":{"source":{"id":"1704.06920","kind":"arxiv","version":1},"metadata":{"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"cs.SI","submitted_at":"2017-04-23T13:22:41Z","cross_cats_sorted":[],"title_canon_sha256":"20bc3bdcbac31d927cc50bbcdd059f8fa336f665f5e8e44061c1fae46a878791","abstract_canon_sha256":"a3713fb1e4fc73d4cc5bec43f475734d8b2910b666a204642e57f84ba69a0712"},"schema_version":"1.0"},"receipt":{"kind":"pith_receipt","key_id":"pith-v1-2026-05","algorithm":"ed25519","signed_at":"2026-05-18T00:45:55.351677Z","signature_b64":"r8Gj4CQYVMLyWi8e7bIc7tqUIp8skG2L/uOPBNRSyt4RaejYlbo+d9t+NntlcL9L2oinEsEyq/DglH0lYXiwAg==","signed_message":"canonical_sha256_bytes","builder_version":"pith-number-builder-2026-05-17-v1","receipt_version":"0.3","canonical_sha256":"db65bae57770bee0224635942e72a437fab6aee6b36bc6c5803c3296873010fb","last_reissued_at":"2026-05-18T00:45:55.350886Z","signature_status":"signed_v1","first_computed_at":"2026-05-18T00:45:55.350886Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54"},"graph_snapshot":{"paper":{"title":"Maximizing the overall profit of a word-of-mouth marketing campaign: A modeling study","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"cs.SI","authors_text":"Lu-Xing Yang, Pengdeng Li, Qingyu Xiong, Xiaofan Yang, Yingbo Wu, Yuan Yan Tang","submitted_at":"2017-04-23T13:22:41Z","abstract_excerpt":"As compared to the traditional advertising, the word-of-mouth (WOM) communications have striking advantages such as significantly lower cost and rapid delivery; this is especially the case with the popularity of online social networks. This paper addresses the issue of maximizing the overall profit of a WOM marketing campaign. A marketing process with both positive and negative WOM is modeled as a dynamical model knwn as the SIPNS model, and the profit maximization problem is modeled as a constrained optimization problem. The influence of different factors on the dynamics of the SIPNS model is"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1704.06920","kind":"arxiv","version":1},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"},"aliases":[{"alias_kind":"arxiv","alias_value":"1704.06920","created_at":"2026-05-18T00:45:55.350988+00:00"},{"alias_kind":"arxiv_version","alias_value":"1704.06920v1","created_at":"2026-05-18T00:45:55.350988+00:00"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1704.06920","created_at":"2026-05-18T00:45:55.350988+00:00"},{"alias_kind":"pith_short_12","alias_value":"3NS3VZLXOC7O","created_at":"2026-05-18T12:30:58.224056+00:00"},{"alias_kind":"pith_short_16","alias_value":"3NS3VZLXOC7OAISG","created_at":"2026-05-18T12:30:58.224056+00:00"},{"alias_kind":"pith_short_8","alias_value":"3NS3VZLX","created_at":"2026-05-18T12:30:58.224056+00:00"}],"events":[],"event_summary":{},"paper_claims":[],"inbound_citations":{"count":0,"internal_anchor_count":0,"sample":[]},"formal_canon":{"evidence_count":0,"sample":[],"anchors":[]},"links":{"html":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7","json":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7.json","graph_json":"https://pith.science/api/pith-number/3NS3VZLXOC7OAISGGWKC44VEG7/graph.json","events_json":"https://pith.science/api/pith-number/3NS3VZLXOC7OAISGGWKC44VEG7/events.json","paper":"https://pith.science/paper/3NS3VZLX"},"agent_actions":{"view_html":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7","download_json":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7.json","view_paper":"https://pith.science/paper/3NS3VZLX","resolve_alias":"https://pith.science/api/pith-number/resolve?arxiv=1704.06920&json=true","fetch_graph":"https://pith.science/api/pith-number/3NS3VZLXOC7OAISGGWKC44VEG7/graph.json","fetch_events":"https://pith.science/api/pith-number/3NS3VZLXOC7OAISGGWKC44VEG7/events.json","actions":{"anchor_timestamp":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7/action/timestamp_anchor","attest_storage":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7/action/storage_attestation","attest_author":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7/action/author_attestation","sign_citation":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7/action/citation_signature","submit_replication":"https://pith.science/pith/3NS3VZLXOC7OAISGGWKC44VEG7/action/replication_record"}},"created_at":"2026-05-18T00:45:55.350988+00:00","updated_at":"2026-05-18T00:45:55.350988+00:00"}