{"state_type":"pith_open_graph_state","state_version":"1.0","pith_number":"pith:2015:7KJ5LTZWN4KOYNUOJL57EUFM7J","merge_version":"pith-open-graph-merge-v1","event_count":2,"valid_event_count":2,"invalid_event_count":0,"equivocation_count":0,"current":{"canonical_record":{"metadata":{"abstract_canon_sha256":"ab432a8632a7556ca575ad76361faca1afc359acd20e78a37289773faef07e86","cross_cats_sorted":[],"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"cs.AI","submitted_at":"2015-02-24T00:09:05Z","title_canon_sha256":"4db12b20de33962d50689d38ba7074bc84f32b7f434196fc0457efabf2bfdca8"},"schema_version":"1.0","source":{"id":"1502.06657","kind":"arxiv","version":1}},"source_aliases":[{"alias_kind":"arxiv","alias_value":"1502.06657","created_at":"2026-05-18T02:26:29Z"},{"alias_kind":"arxiv_version","alias_value":"1502.06657v1","created_at":"2026-05-18T02:26:29Z"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1502.06657","created_at":"2026-05-18T02:26:29Z"},{"alias_kind":"pith_short_12","alias_value":"7KJ5LTZWN4KO","created_at":"2026-05-18T12:29:10Z"},{"alias_kind":"pith_short_16","alias_value":"7KJ5LTZWN4KOYNUO","created_at":"2026-05-18T12:29:10Z"},{"alias_kind":"pith_short_8","alias_value":"7KJ5LTZW","created_at":"2026-05-18T12:29:10Z"}],"graph_snapshots":[{"event_id":"sha256:d9b68e3fc3ed9ff032ad43a2236a53c7a7a0048ce43e3ba77f04408c8baaf6a4","target":"graph","created_at":"2026-05-18T02:26:29Z","signer":{"key_id":"pith-v1-2026-05","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","signer_id":"pith.science","signer_type":"pith_registry"},"payload":{"graph_snapshot":{"author_claims":{"count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","strong_count":0},"builder_version":"pith-number-builder-2026-05-17-v1","claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"paper":{"abstract_excerpt":"Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI). In this paper, we present the efforts at Turn on how to best allocate campaign budget so that the advertiser or campaign-level ROI is maximized. To do this, it is crucial to be able to correctly determine the performance of sub-campaigns. This determination is highly related to the action-attribution problem, i.e. to be able to find out the set of ads,","authors_text":"Abhishek Saxena, Ali Dasdan, Sahin Cem Geyik","cross_cats":[],"headline":"","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"cs.AI","submitted_at":"2015-02-24T00:09:05Z","title":"Multi-Touch Attribution Based Budget Allocation in Online Advertising"},"references":{"count":0,"internal_anchors":0,"resolved_work":0,"sample":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1502.06657","kind":"arxiv","version":1},"verdict":{"created_at":null,"id":null,"model_set":{},"one_line_summary":"","pipeline_version":null,"pith_extraction_headline":"","strongest_claim":"","weakest_assumption":""}},"verdict_id":null}}],"author_attestations":[],"timestamp_anchors":[],"storage_attestations":[],"citation_signatures":[],"replication_records":[],"corrections":[],"mirror_hints":[],"record_created":{"event_id":"sha256:04d22a3abffc2f8067b898db7fb97eab29377778a18de27b4e08a197402d6297","target":"record","created_at":"2026-05-18T02:26:29Z","signer":{"key_id":"pith-v1-2026-05","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","signer_id":"pith.science","signer_type":"pith_registry"},"payload":{"attestation_state":"computed","canonical_record":{"metadata":{"abstract_canon_sha256":"ab432a8632a7556ca575ad76361faca1afc359acd20e78a37289773faef07e86","cross_cats_sorted":[],"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"cs.AI","submitted_at":"2015-02-24T00:09:05Z","title_canon_sha256":"4db12b20de33962d50689d38ba7074bc84f32b7f434196fc0457efabf2bfdca8"},"schema_version":"1.0","source":{"id":"1502.06657","kind":"arxiv","version":1}},"canonical_sha256":"fa93d5cf366f14ec368e4afbf250acfa759ad7bfd696a2b75f36bedbafb3678b","receipt":{"algorithm":"ed25519","builder_version":"pith-number-builder-2026-05-17-v1","canonical_sha256":"fa93d5cf366f14ec368e4afbf250acfa759ad7bfd696a2b75f36bedbafb3678b","first_computed_at":"2026-05-18T02:26:29.511077Z","key_id":"pith-v1-2026-05","kind":"pith_receipt","last_reissued_at":"2026-05-18T02:26:29.511077Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","receipt_version":"0.3","signature_b64":"QvxlDTwRN4YuleE81Yr7XrNAH1m1fDdkzghwqS9blKgR6+j1x6V2FGzJlh2WMHccujdcyCwr97+v+yJgW6ipCg==","signature_status":"signed_v1","signed_at":"2026-05-18T02:26:29.511639Z","signed_message":"canonical_sha256_bytes"},"source_id":"1502.06657","source_kind":"arxiv","source_version":1}}},"equivocations":[],"invalid_events":[],"applied_event_ids":["sha256:04d22a3abffc2f8067b898db7fb97eab29377778a18de27b4e08a197402d6297","sha256:d9b68e3fc3ed9ff032ad43a2236a53c7a7a0048ce43e3ba77f04408c8baaf6a4"],"state_sha256":"6fc1819e135b5b3111026ded1b09abd3b46a6cf2a5785e07899fafa60aa071f6"}