{"record_type":"pith_number_record","schema_url":"https://pith.science/schemas/pith-number/v1.json","pith_number":"pith:2017:JAT3ABBCMB4GEAP424X7P5KI2B","short_pith_number":"pith:JAT3ABBC","schema_version":"1.0","canonical_sha256":"4827b0042260786201fcd72ff7f548d05cda4c8e6317a0b1a855d20c8702013f","source":{"kind":"arxiv","id":"1705.00634","version":2},"attestation_state":"computed","paper":{"title":"Counterfactual-based Incrementality Measurement in a Digital Ad-Buying Platform","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"stat.ME","authors_text":"Ari Buchalter, Ezra Winston, Jaynth Thiagarajan, Prasad Chalasani","submitted_at":"2017-05-01T18:01:01Z","abstract_excerpt":"The problem of measuring the true incremental effectiveness of a digital advertising campaign is of increasing importance to marketers. With a large and increasing percentage of digital advertising delivered via Demand-Side-Platforms (DSPs) executing campaigns via Real-Time-Bidding (RTB) auctions and programmatic approaches, a measurement solution that satisfies both advertiser concerns and the constraints of a DSP is of particular interest.\n  MediaMath (a DSP) has developed the first practical, statistically sound randomization-based methodology for causal ad effectiveness (or Ad Lift) measur"},"verification_status":{"content_addressed":true,"pith_receipt":true,"author_attested":false,"weak_author_claims":0,"strong_author_claims":0,"externally_anchored":false,"storage_verified":false,"citation_signatures":0,"replication_records":0,"graph_snapshot":true,"references_resolved":false,"formal_links_present":false},"canonical_record":{"source":{"id":"1705.00634","kind":"arxiv","version":2},"metadata":{"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"stat.ME","submitted_at":"2017-05-01T18:01:01Z","cross_cats_sorted":[],"title_canon_sha256":"7dc2972a132b22af88e9eb6dc32572092ddc93b42c85b2b1d965f8cd47de63fa","abstract_canon_sha256":"7b9624c0af8ba6d474b8a96a2fa3b142e2d91ff04ee26ff12c1e48524984642c"},"schema_version":"1.0"},"receipt":{"kind":"pith_receipt","key_id":"pith-v1-2026-05","algorithm":"ed25519","signed_at":"2026-05-18T00:45:05.940497Z","signature_b64":"NphkfagKdJdiToM77GB3q4U7Ei/3Pye7DHKkNHRA+bICSk0I/9jYq+rFxmiwlrqfKNvHFMAkqLarFJ5WoB5IAw==","signed_message":"canonical_sha256_bytes","builder_version":"pith-number-builder-2026-05-17-v1","receipt_version":"0.3","canonical_sha256":"4827b0042260786201fcd72ff7f548d05cda4c8e6317a0b1a855d20c8702013f","last_reissued_at":"2026-05-18T00:45:05.939940Z","signature_status":"signed_v1","first_computed_at":"2026-05-18T00:45:05.939940Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54"},"graph_snapshot":{"paper":{"title":"Counterfactual-based Incrementality Measurement in a Digital Ad-Buying Platform","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":[],"primary_cat":"stat.ME","authors_text":"Ari Buchalter, Ezra Winston, Jaynth Thiagarajan, Prasad Chalasani","submitted_at":"2017-05-01T18:01:01Z","abstract_excerpt":"The problem of measuring the true incremental effectiveness of a digital advertising campaign is of increasing importance to marketers. With a large and increasing percentage of digital advertising delivered via Demand-Side-Platforms (DSPs) executing campaigns via Real-Time-Bidding (RTB) auctions and programmatic approaches, a measurement solution that satisfies both advertiser concerns and the constraints of a DSP is of particular interest.\n  MediaMath (a DSP) has developed the first practical, statistically sound randomization-based methodology for causal ad effectiveness (or Ad Lift) measur"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1705.00634","kind":"arxiv","version":2},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"},"aliases":[{"alias_kind":"arxiv","alias_value":"1705.00634","created_at":"2026-05-18T00:45:05.940017+00:00"},{"alias_kind":"arxiv_version","alias_value":"1705.00634v2","created_at":"2026-05-18T00:45:05.940017+00:00"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1705.00634","created_at":"2026-05-18T00:45:05.940017+00:00"},{"alias_kind":"pith_short_12","alias_value":"JAT3ABBCMB4G","created_at":"2026-05-18T12:31:21.493067+00:00"},{"alias_kind":"pith_short_16","alias_value":"JAT3ABBCMB4GEAP4","created_at":"2026-05-18T12:31:21.493067+00:00"},{"alias_kind":"pith_short_8","alias_value":"JAT3ABBC","created_at":"2026-05-18T12:31:21.493067+00:00"}],"events":[],"event_summary":{},"paper_claims":[],"inbound_citations":{"count":0,"internal_anchor_count":0,"sample":[]},"formal_canon":{"evidence_count":0,"sample":[],"anchors":[]},"links":{"html":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B","json":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B.json","graph_json":"https://pith.science/api/pith-number/JAT3ABBCMB4GEAP424X7P5KI2B/graph.json","events_json":"https://pith.science/api/pith-number/JAT3ABBCMB4GEAP424X7P5KI2B/events.json","paper":"https://pith.science/paper/JAT3ABBC"},"agent_actions":{"view_html":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B","download_json":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B.json","view_paper":"https://pith.science/paper/JAT3ABBC","resolve_alias":"https://pith.science/api/pith-number/resolve?arxiv=1705.00634&json=true","fetch_graph":"https://pith.science/api/pith-number/JAT3ABBCMB4GEAP424X7P5KI2B/graph.json","fetch_events":"https://pith.science/api/pith-number/JAT3ABBCMB4GEAP424X7P5KI2B/events.json","actions":{"anchor_timestamp":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B/action/timestamp_anchor","attest_storage":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B/action/storage_attestation","attest_author":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B/action/author_attestation","sign_citation":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B/action/citation_signature","submit_replication":"https://pith.science/pith/JAT3ABBCMB4GEAP424X7P5KI2B/action/replication_record"}},"created_at":"2026-05-18T00:45:05.940017+00:00","updated_at":"2026-05-18T00:45:05.940017+00:00"}