{"state_type":"pith_open_graph_state","state_version":"1.0","pith_number":"pith:2019:Y665TPKFSMNORRPKHZEHKMKTBN","merge_version":"pith-open-graph-merge-v1","event_count":2,"valid_event_count":2,"invalid_event_count":0,"equivocation_count":0,"current":{"canonical_record":{"metadata":{"abstract_canon_sha256":"7a1f079635b62ecc75aff4950f2f250bb31108fa15d57cd6a5a43840659f2a1e","cross_cats_sorted":[],"license":"http://creativecommons.org/licenses/by/4.0/","primary_cat":"cs.GT","submitted_at":"2019-03-11T07:21:39Z","title_canon_sha256":"84ba3df9a7f7f40469811a93a0dc718a15f45fa241fdbd362a164af676c949ff"},"schema_version":"1.0","source":{"id":"1903.04149","kind":"arxiv","version":1}},"source_aliases":[{"alias_kind":"arxiv","alias_value":"1903.04149","created_at":"2026-05-17T23:51:36Z"},{"alias_kind":"arxiv_version","alias_value":"1903.04149v1","created_at":"2026-05-17T23:51:36Z"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1903.04149","created_at":"2026-05-17T23:51:36Z"},{"alias_kind":"pith_short_12","alias_value":"Y665TPKFSMNO","created_at":"2026-05-18T12:33:33Z"},{"alias_kind":"pith_short_16","alias_value":"Y665TPKFSMNORRPK","created_at":"2026-05-18T12:33:33Z"},{"alias_kind":"pith_short_8","alias_value":"Y665TPKF","created_at":"2026-05-18T12:33:33Z"}],"graph_snapshots":[{"event_id":"sha256:96ec843d8a0340f79ca52e273e8941107e4e7676928f92844a67fc9b363b2a1f","target":"graph","created_at":"2026-05-17T23:51:36Z","signer":{"key_id":"pith-v1-2026-05","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","signer_id":"pith.science","signer_type":"pith_registry"},"payload":{"graph_snapshot":{"author_claims":{"count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","strong_count":0},"builder_version":"pith-number-builder-2026-05-17-v1","claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"paper":{"abstract_excerpt":"Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct returns brought by advertising traffic. However, indirect returns induced by advertising traffic such as influencing the online organic traffic and offline mouth-to-mouth marketing provide extra significant motivation to advertisers. Modeling and quantization of causal effects between the overall advertising return and budget enable the advertisers to spend","authors_text":"Guang Qiu, Hao Liu, Jiming Chen, Qinyu Cao, Yunze Li","cross_cats":[],"headline":"","license":"http://creativecommons.org/licenses/by/4.0/","primary_cat":"cs.GT","submitted_at":"2019-03-11T07:21:39Z","title":"Estimating Individual Advertising Effect in E-Commerce"},"references":{"count":0,"internal_anchors":0,"resolved_work":0,"sample":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1903.04149","kind":"arxiv","version":1},"verdict":{"created_at":null,"id":null,"model_set":{},"one_line_summary":"","pipeline_version":null,"pith_extraction_headline":"","strongest_claim":"","weakest_assumption":""}},"verdict_id":null}}],"author_attestations":[],"timestamp_anchors":[],"storage_attestations":[],"citation_signatures":[],"replication_records":[],"corrections":[],"mirror_hints":[],"record_created":{"event_id":"sha256:6f119701e4db433bee6fbbd1aa56f3ac3d2f72cd7b3718eb02e4750baa109270","target":"record","created_at":"2026-05-17T23:51:36Z","signer":{"key_id":"pith-v1-2026-05","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","signer_id":"pith.science","signer_type":"pith_registry"},"payload":{"attestation_state":"computed","canonical_record":{"metadata":{"abstract_canon_sha256":"7a1f079635b62ecc75aff4950f2f250bb31108fa15d57cd6a5a43840659f2a1e","cross_cats_sorted":[],"license":"http://creativecommons.org/licenses/by/4.0/","primary_cat":"cs.GT","submitted_at":"2019-03-11T07:21:39Z","title_canon_sha256":"84ba3df9a7f7f40469811a93a0dc718a15f45fa241fdbd362a164af676c949ff"},"schema_version":"1.0","source":{"id":"1903.04149","kind":"arxiv","version":1}},"canonical_sha256":"c7bdd9bd45931ae8c5ea3e487531530b4fd125a9f238d77f464fc5cd3013d97f","receipt":{"algorithm":"ed25519","builder_version":"pith-number-builder-2026-05-17-v1","canonical_sha256":"c7bdd9bd45931ae8c5ea3e487531530b4fd125a9f238d77f464fc5cd3013d97f","first_computed_at":"2026-05-17T23:51:36.367854Z","key_id":"pith-v1-2026-05","kind":"pith_receipt","last_reissued_at":"2026-05-17T23:51:36.367854Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54","receipt_version":"0.3","signature_b64":"s8zaI60ljkgK1YSu5rp32s3FqoKa7M1NT23eiF5qkNcO1zY6l+VRmicd9le2d6zUhmRWf7tqusIqNcj/vQ4MBA==","signature_status":"signed_v1","signed_at":"2026-05-17T23:51:36.368562Z","signed_message":"canonical_sha256_bytes"},"source_id":"1903.04149","source_kind":"arxiv","source_version":1}}},"equivocations":[],"invalid_events":[],"applied_event_ids":["sha256:6f119701e4db433bee6fbbd1aa56f3ac3d2f72cd7b3718eb02e4750baa109270","sha256:96ec843d8a0340f79ca52e273e8941107e4e7676928f92844a67fc9b363b2a1f"],"state_sha256":"2d8b302f6553eb82772ad2ec47deceb23c99ebdc0816746baa2bb848e1ef1e02"}