{"record_type":"pith_number_record","schema_url":"https://pith.science/schemas/pith-number/v1.json","pith_number":"pith:2011:ZYVDDOIIHEDQCCQFFCTQPU7J35","short_pith_number":"pith:ZYVDDOII","schema_version":"1.0","canonical_sha256":"ce2a31b9083907010a0528a707d3e9df689ab6300edd2f178fbae8d82c9ac779","source":{"kind":"arxiv","id":"1102.2551","version":2},"attestation_state":"computed","paper":{"title":"Yield Optimization of Display Advertising with Ad Exchange","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.DS","cs.SY"],"primary_cat":"math.OC","authors_text":"Jon Feldman, Santiago Balseiro, S. Muthukrishnan, Vahab Mirrokni","submitted_at":"2011-02-13T01:51:43Z","abstract_excerpt":"In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the publisher should take into account the tradeoff between short-term revenue from an Ad Exchange and quality of allocating reservation ads. In this paper, we formalize this combined optimization problem as a stochastic control problem and derive an efficient policy for online ad allocation in settings with general joint distribution over placement quality and exchan"},"verification_status":{"content_addressed":true,"pith_receipt":true,"author_attested":false,"weak_author_claims":0,"strong_author_claims":0,"externally_anchored":false,"storage_verified":false,"citation_signatures":0,"replication_records":0,"graph_snapshot":true,"references_resolved":false,"formal_links_present":false},"canonical_record":{"source":{"id":"1102.2551","kind":"arxiv","version":2},"metadata":{"license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","primary_cat":"math.OC","submitted_at":"2011-02-13T01:51:43Z","cross_cats_sorted":["cs.DS","cs.SY"],"title_canon_sha256":"628107243bc775f12f194dc70e5ef6618a0af215c03612b1b2c190b00e78272c","abstract_canon_sha256":"cd9ff25955ce4d6afc59bb86abef05113e52f7ae9026d833717388f5eb9d195b"},"schema_version":"1.0"},"receipt":{"kind":"pith_receipt","key_id":"pith-v1-2026-05","algorithm":"ed25519","signed_at":"2026-05-18T03:45:01.221265Z","signature_b64":"LkJkXY7+A5OrGd7uDTA43ttgEPaXBX+d/8gTJ2E1RCBLaRy0I2Dhxfn51Ae7+QVZAxM5mIKSLWRtaRnKHfcjAg==","signed_message":"canonical_sha256_bytes","builder_version":"pith-number-builder-2026-05-17-v1","receipt_version":"0.3","canonical_sha256":"ce2a31b9083907010a0528a707d3e9df689ab6300edd2f178fbae8d82c9ac779","last_reissued_at":"2026-05-18T03:45:01.220464Z","signature_status":"signed_v1","first_computed_at":"2026-05-18T03:45:01.220464Z","public_key_fingerprint":"8d4b5ee74e4693bcd1df2446408b0d54"},"graph_snapshot":{"paper":{"title":"Yield Optimization of Display Advertising with Ad Exchange","license":"http://arxiv.org/licenses/nonexclusive-distrib/1.0/","headline":"","cross_cats":["cs.DS","cs.SY"],"primary_cat":"math.OC","authors_text":"Jon Feldman, Santiago Balseiro, S. Muthukrishnan, Vahab Mirrokni","submitted_at":"2011-02-13T01:51:43Z","abstract_excerpt":"In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the publisher should take into account the tradeoff between short-term revenue from an Ad Exchange and quality of allocating reservation ads. In this paper, we formalize this combined optimization problem as a stochastic control problem and derive an efficient policy for online ad allocation in settings with general joint distribution over placement quality and exchan"},"claims":{"count":0,"items":[],"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"source":{"id":"1102.2551","kind":"arxiv","version":2},"verdict":{"id":null,"model_set":{},"created_at":null,"strongest_claim":"","one_line_summary":"","pipeline_version":null,"weakest_assumption":"","pith_extraction_headline":""},"references":{"count":0,"sample":[],"resolved_work":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57","internal_anchors":0},"formal_canon":{"evidence_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"author_claims":{"count":0,"strong_count":0,"snapshot_sha256":"258153158e38e3291e3d48162225fcdb2d5a3ed65a07baac614ab91432fd4f57"},"builder_version":"pith-number-builder-2026-05-17-v1"},"aliases":[{"alias_kind":"arxiv","alias_value":"1102.2551","created_at":"2026-05-18T03:45:01.220590+00:00"},{"alias_kind":"arxiv_version","alias_value":"1102.2551v2","created_at":"2026-05-18T03:45:01.220590+00:00"},{"alias_kind":"doi","alias_value":"10.48550/arxiv.1102.2551","created_at":"2026-05-18T03:45:01.220590+00:00"},{"alias_kind":"pith_short_12","alias_value":"ZYVDDOIIHEDQ","created_at":"2026-05-18T12:26:50.516681+00:00"},{"alias_kind":"pith_short_16","alias_value":"ZYVDDOIIHEDQCCQF","created_at":"2026-05-18T12:26:50.516681+00:00"},{"alias_kind":"pith_short_8","alias_value":"ZYVDDOII","created_at":"2026-05-18T12:26:50.516681+00:00"}],"events":[],"event_summary":{},"paper_claims":[],"inbound_citations":{"count":0,"internal_anchor_count":0,"sample":[]},"formal_canon":{"evidence_count":0,"sample":[],"anchors":[]},"links":{"html":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35","json":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35.json","graph_json":"https://pith.science/api/pith-number/ZYVDDOIIHEDQCCQFFCTQPU7J35/graph.json","events_json":"https://pith.science/api/pith-number/ZYVDDOIIHEDQCCQFFCTQPU7J35/events.json","paper":"https://pith.science/paper/ZYVDDOII"},"agent_actions":{"view_html":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35","download_json":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35.json","view_paper":"https://pith.science/paper/ZYVDDOII","resolve_alias":"https://pith.science/api/pith-number/resolve?arxiv=1102.2551&json=true","fetch_graph":"https://pith.science/api/pith-number/ZYVDDOIIHEDQCCQFFCTQPU7J35/graph.json","fetch_events":"https://pith.science/api/pith-number/ZYVDDOIIHEDQCCQFFCTQPU7J35/events.json","actions":{"anchor_timestamp":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35/action/timestamp_anchor","attest_storage":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35/action/storage_attestation","attest_author":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35/action/author_attestation","sign_citation":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35/action/citation_signature","submit_replication":"https://pith.science/pith/ZYVDDOIIHEDQCCQFFCTQPU7J35/action/replication_record"}},"created_at":"2026-05-18T03:45:01.220590+00:00","updated_at":"2026-05-18T03:45:01.220590+00:00"}