Using interviews and a design workbook with 32 social media users, the study finds that AI clones may create convenience and comfort but also threaten authenticity, increase skepticism, and lead users to mimic their clones.
Almost human? A comparative case study on the social media presence of virtual influencers.International Journal of Human-Computer Studies, 155:102694, November 2021
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Social Media Clones: Exploring the Impact of Social Delegation with AI Clones through a Design Workbook Study
Using interviews and a design workbook with 32 social media users, the study finds that AI clones may create convenience and comfort but also threaten authenticity, increase skepticism, and lead users to mimic their clones.