ADRec applies token-level, per-token diffusion with causal attention to sequential recommendation, reducing embedding collapse and outperforming ten baselines on six datasets.
Frequency Enhanced Hybrid Attention Network for Sequential Recommendation
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abstract
The self-attention mechanism, which equips with a strong capability of modeling long-range dependencies, is one of the extensively used techniques in the sequential recommendation field. However, many recent studies represent that current self-attention based models are low-pass filters and are inadequate to capture high-frequency information. Furthermore, since the items in the user behaviors are intertwined with each other, these models are incomplete to distinguish the inherent periodicity obscured in the time domain. In this work, we shift the perspective to the frequency domain, and propose a novel Frequency Enhanced Hybrid Attention Network for Sequential Recommendation, namely FEARec. In this model, we firstly improve the original time domain self-attention in the frequency domain with a ramp structure to make both low-frequency and high-frequency information could be explicitly learned in our approach. Moreover, we additionally design a similar attention mechanism via auto-correlation in the frequency domain to capture the periodic characteristics and fuse the time and frequency level attention in a union model. Finally, both contrastive learning and frequency regularization are utilized to ensure that multiple views are aligned in both the time domain and frequency domain. Extensive experiments conducted on four widely used benchmark datasets demonstrate that the proposed model performs significantly better than the state-of-the-art approaches.
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Unlocking the Power of Diffusion Models in Sequential Recommendation: A Simple and Effective Approach
ADRec applies token-level, per-token diffusion with causal attention to sequential recommendation, reducing embedding collapse and outperforming ten baselines on six datasets.