MPC for budget allocation outperforms reactive methods only when return dynamics have predictable structure captured by an underlying model.
Dynamic budget allocation in social media advertising campaigns.European Journal of Operational Research, 298(1):327– 341
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Learning to Spend: Model Predictive Control for Budgeting under Non-Stationary Returns
MPC for budget allocation outperforms reactive methods only when return dynamics have predictable structure captured by an underlying model.