CTOP combines retrieval-augmented style transfer with DPO weighted by CTR gain and AA-group confidence, achieving +4.76% relative CTR over human-written ad titles in online tests.
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CTR-Driven Ad Text Generation via Online Feedback Preference Optimization
CTOP combines retrieval-augmented style transfer with DPO weighted by CTR gain and AA-group confidence, achieving +4.76% relative CTR over human-written ad titles in online tests.