Longitudinal measurement study finds limited and uneven adoption of Privacy Sandbox APIs across websites and Chrome users, yielding lessons and recommendations after the project's 2025 cancellation.
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Formulates privacy-constrained advertising measurement as a robust causal decision problem under signal loss and derives a sharp decision frontier separating certifiable from unresolved incrementality claims.
citing papers explorer
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Lessons from the Adoption and Deprecation of the Privacy Sandbox Web APIs
Longitudinal measurement study finds limited and uneven adoption of Privacy Sandbox APIs across websites and Chrome users, yielding lessons and recommendations after the project's 2025 cancellation.
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Privacy-Robust Incrementality Measurement for Advertising Systems under Signal Loss
Formulates privacy-constrained advertising measurement as a robust causal decision problem under signal loss and derives a sharp decision frontier separating certifiable from unresolved incrementality claims.