A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.
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The Digital Landscape of God: Narrative, Visuals and Viewer Engagement of Religious Videos on YouTube
A mixed-methods study of YouTube religious videos finds predominant lecture formats with salvation narratives, religion-specific visual preferences, differentiated emotional sharing, and correlations between content features and engagement including AI-generated material.