The paper reports that roommate participation raises a student's probability of joining Double 11 shopping by 18.6 to 23.5 percentage points, with women and less experienced shoppers more affected.
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Peer Effects and Herd Behavior: An Empirical Study Based on the "Double 11" Shopping Festival
The paper reports that roommate participation raises a student's probability of joining Double 11 shopping by 18.6 to 23.5 percentage points, with women and less experienced shoppers more affected.