81.3% of early #MAHA posts did not engage the campaign's five priorities, showing the hashtag acted as a loose symbolic frame reinterpreted differently on each platform rather than a unified agenda.
Whole Foods, MAHA and the Battle Over Healthy Eating in America.The New York Times, October
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#MakeBeefGreatAgain: A Cross-Platform Analysis of Early #MAHA Discourse
81.3% of early #MAHA posts did not engage the campaign's five priorities, showing the hashtag acted as a loose symbolic frame reinterpreted differently on each platform rather than a unified agenda.