A hybrid GCN/GAT model with time windows reports AUC 0.937 on one private ad platform, but no baseline comparison supports the claimed improvement.
The power of Sequence: A Qualitative Analysis of Consumer Targeting and Spillover Effects in Social Media Advertising [J]
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Graph Neural Network Enhanced Sequential Recommendation Method for Cross-Platform Ad Campaign
A hybrid GCN/GAT model with time windows reports AUC 0.937 on one private ad platform, but no baseline comparison supports the claimed improvement.