Service reviews show stronger, more varied emotions than product reviews, and the gap is larger for Eastern than Western consumers, while gender has little moderating effect.
P ., Ghasemaghaei, M., & Hassanein, K
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Examining the sentiment and emotional differences in product and service reviews: The moderating role of culture
Service reviews show stronger, more varied emotions than product reviews, and the gap is larger for Eastern than Western consumers, while gender has little moderating effect.