LLM-based iterative personalization boosted electricity conservation by 0.56 kWh per room-day (18.3 percentage-point higher adjusted saving rate) versus text nudges in a three-arm field trial.
Converging conventions of comfort, cleanliness and convenience.Journal of Consumer Policy, 26(4):395–418
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Enhancing behavioral nudges with large language model-based iterative personalization: A field experiment on electricity and hot-water conservation
LLM-based iterative personalization boosted electricity conservation by 0.56 kWh per room-day (18.3 percentage-point higher adjusted saving rate) versus text nudges in a three-arm field trial.