CHASM is a new benchmark dataset showing that existing multimodal large language models fail to reliably detect covert advertisements on Chinese social media even after fine-tuning.
A systematic review of the relationship between covert advertising recognition and consumer attitudes
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CHASM: Unveiling Covert Advertisements on Chinese Social Media
CHASM is a new benchmark dataset showing that existing multimodal large language models fail to reliably detect covert advertisements on Chinese social media even after fine-tuning.