UniSID jointly optimizes embeddings and Semantic IDs end-to-end with multi-granularity contrastive learning and summary-based reconstruction, outperforming RQ-based methods by up to 4.62% in Hit Rate for ad recommendation.
One-sentence summary (only include core information from the advertisement image and text, describing the main message, selling points, target audience, promotion strategy, etc
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End-to-End Semantic ID Generation for Generative Advertisement Recommendation
UniSID jointly optimizes embeddings and Semantic IDs end-to-end with multi-granularity contrastive learning and summary-based reconstruction, outperforming RQ-based methods by up to 4.62% in Hit Rate for ad recommendation.