OMS, a self-reflective LLM agent using TOPSIS multi-objective scoring and tool-guided generation, outperforms prior keyword-generation baselines in offline benchmarks and a real-world ad campaign.
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OMS: On-the-fly, Multi-Objective, Self-Reflective Ad Keyword Generation via LLM Agent
OMS, a self-reflective LLM agent using TOPSIS multi-objective scoring and tool-guided generation, outperforms prior keyword-generation baselines in offline benchmarks and a real-world ad campaign.