LLMs annotated 100 YouTube transcripts on cow urine health claims using a 14-category taxonomy, revealing that promoters rely on efficacy appeals and social proof while debunkers emphasize authority and rebuttal.
Accessed: 2025-09-15
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Dharma, Data and Deception: An LLM-Powered Rhetorical Analysis of Cow-Urine Health Claims on YouTube
LLMs annotated 100 YouTube transcripts on cow urine health claims using a 14-category taxonomy, revealing that promoters rely on efficacy appeals and social proof while debunkers emphasize authority and rebuttal.