A full-scale measurement of the social commerce platform Beidian shows a decentralized network, deep and large invitation cascades, and high conversion rates tied to geographic proximity and buyer loyalty.
European Journal of Operational Research 195(2):442– 448
1 Pith paper cite this work. Polarity classification is still indexing.
1
Pith paper citing it
fields
cs.SI 1years
2019 1verdicts
CONDITIONAL 1representative citing papers
citing papers explorer
-
When Your Friends Become Sellers: An Empirical Study of Social Commerce Site Beidian
A full-scale measurement of the social commerce platform Beidian shows a decentralized network, deep and large invitation cascades, and high conversion rates tied to geographic proximity and buyer loyalty.