Zero-shot LLM agents with human personas predict individual social media reactions better than chance (MCC 0.29) but worse than conventional text classifiers (MCC 0.36).
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LLM Agents Predict Social Media Reactions but Do Not Outperform Text Classifiers: Benchmarking Simulation Accuracy Using 120K+ Personas of 1511 Humans
Zero-shot LLM agents with human personas predict individual social media reactions better than chance (MCC 0.29) but worse than conventional text classifiers (MCC 0.36).