Clustering analysis of 1.8 million Weibo health posts identifies four core message combinations that produce stronger effects when augmented with two to four aligned peripheral elements, with optimal complexity depending on source influence.
To reduce instability across multiple combination tests, we reported only combinations with N > 300 and bootstrap 95% confidence intervals that did not cross zero
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Multi-element Persuasion in Social Media Health Communication: Synergistic and Trade-off Effects
Clustering analysis of 1.8 million Weibo health posts identifies four core message combinations that produce stronger effects when augmented with two to four aligned peripheral elements, with optimal complexity depending on source influence.