ConsumerSimBench evaluates 13 LLMs on reconstructing crowd reactions from 1,553 Chinese social-media topics using 23,122 auditable yes-no criteria, finding maximum coverage of 47.8% by Gemini-3.1-Pro.
A foundation model to predict and capture human cognition.Nature, 644(8078):1002–1009, 2025
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Can LLMs Think Like Consumers? Benchmarking Crowd-Level Reaction Reconstruction with ConsumerSimBench
ConsumerSimBench evaluates 13 LLMs on reconstructing crowd reactions from 1,553 Chinese social-media topics using 23,122 auditable yes-no criteria, finding maximum coverage of 47.8% by Gemini-3.1-Pro.