Field experiments on 82,890 real website visitors show that consent notice position, number of choices, and nudging materially change whether users accept tracking, with opt-in defaults cutting acceptance to under 0.1%.
Boerman, Sanne Kruikemeier, and Frederik J
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(Un)informed Consent: Studying GDPR Consent Notices in the Field
Field experiments on 82,890 real website visitors show that consent notice position, number of choices, and nudging materially change whether users accept tracking, with opt-in defaults cutting acceptance to under 0.1%.