Adding RL-fine-tuned LLM summaries of campaign change logs to a numeric click forecaster improves MAE and RMSE on two held-out ad campaigns and produces interpretable reasoning.
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Forecasting Clicks in Digital Advertising: Multimodal Inputs and Interpretable Outputs
Adding RL-fine-tuned LLM summaries of campaign change logs to a numeric click forecaster improves MAE and RMSE on two held-out ad campaigns and produces interpretable reasoning.