Using more than 12,000 scanned editions of five Indian newspapers, the study finds corporate ad volume correlates with increased article coverage, while the favorable sentiment link loses significance after adding a popularity control.
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Analyzing Patterns and Influence of Advertising in Print Newspapers
Using more than 12,000 scanned editions of five Indian newspapers, the study finds corporate ad volume correlates with increased article coverage, while the favorable sentiment link loses significance after adding a popularity control.