A systematic review and UMAP-based gap analysis showing that NLP in bank marketing is under-researched, with opportunities in customer acquisition, retention, and personalized engagement.
Selin Atalay, Siham El Kihal, and Florian Ellsaesser
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Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis
A systematic review and UMAP-based gap analysis showing that NLP in bank marketing is under-researched, with opportunities in customer acquisition, retention, and personalized engagement.