A review of the literature on Cialdini's six persuasion principles in phishing finds the principles are widely used and especially effective in spear phishing, while combinations and long-term effects remain understudied.
Interaction of personality and persuasion tactics in email phishing attacks,
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A Survey on the Principles of Persuasion as a Social Engineering Strategy in Phishing
A review of the literature on Cialdini's six persuasion principles in phishing finds the principles are widely used and especially effective in spear phishing, while combinations and long-term effects remain understudied.