Barla Cambazoglu, Mari-Carmen Marcos, and Joemon M

Ioannis Arapakis, Mounia Lalmas, B · 2014 · Journal of the Association for Information Science and Technology · DOI 10.1002/asi.23096

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127 external citations · OpenAlex

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cs.IR · 2025-04-30 · conditional · novelty 6.0

AdSight predicts per-slot fixation time, fixation count, and noticeability on search engine results pages from mouse cursor trajectories alone.

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AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search cs.IR · 2025-04-30 · conditional · none · ref 3
AdSight predicts per-slot fixation time, fixation count, and noticeability on search engine results pages from mouse cursor trajectories alone.