GRePO-LTV, a graph-representation and Pareto-optimized model, predicts multi-horizon mini-game lifetime value and raises online GMV by 8.4% in a WeChat A/B test.
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Mini-Game Lifetime Value Prediction in WeChat
GRePO-LTV, a graph-representation and Pareto-optimized model, predicts multi-horizon mini-game lifetime value and raises online GMV by 8.4% in a WeChat A/B test.