A temporal analysis of Facebook brand pages proposes posting schedules that select high-reaction time buckets, with the best schedule reporting a 7x reactions-per-post lift over the page average in the training data.
https://www.facebook.com/ business/news/News-Feed-FYI-A-Window-Into-News-Feed (2013) Maximizing the Visibility of Content in Social Media Brand Pages 21
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Toward Maximizing the Visibility of Content in Social Media Brand Pages: A Temporal Analysis
A temporal analysis of Facebook brand pages proposes posting schedules that select high-reaction time buckets, with the best schedule reporting a 7x reactions-per-post lift over the page average in the training data.