Pith. sign in

Characterizing Engagement Dynamics across Topics on Facebook

1 Pith paper cite this work. Polarity classification is still indexing.

1 Pith paper citing it
abstract

Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger heated discussions and eventually increase users' polarization. We perform a quantitative analysis on Facebook by collecting $\sim57M$ posts from $\sim2M$ pages and groups between 2018 and 2022, focusing on engaging topics involving scandals, tragedies, and social and political issues. Using logistic functions, we quantitatively assess the evolution of these topics finding similar patterns in their engagement dynamics. Finally, we show that initial burstiness may predict the rise of users' future adverse reactions regardless of the discussed topic.

citation-role summary

background 1

citation-polarity summary

fields

cs.CL 1

years

2025 1

verdicts

CONDITIONAL 1

roles

background 1

polarities

unclear 1

representative citing papers

citing papers explorer

Showing 1 of 1 citing paper.